{"id":18179,"date":"2013-07-22T14:26:56","date_gmt":"2013-07-22T11:26:56","guid":{"rendered":"https:\/\/upogau.org\/uncategorized-eng\/ourview_160.html"},"modified":"2013-07-22T14:26:56","modified_gmt":"2013-07-22T11:26:56","slug":"ourview_160","status":"publish","type":"post","link":"https:\/\/upogau.org\/eng\/inform\/publications\/ourview_160.html","title":{"rendered":"Social advertising to support LGBT: all people are different"},"content":{"rendered":"<p>One of the most effective instruments to solve pressing society problems is social advertising: it transmits certain values and behavior models, implementation of which is important for the normal life of human and society.<\/p>\n<p>Social advertising \u2013 is the mean of communication oriented on getting attention to the most pressing society problems and its moral values; it is aimed at bringing up the social issues. The term &#8220;social advertising&#8221; applies only to the post-Soviet space. Worldwide it corresponds to the concept of &#8220;nonprofit&#8221; or &#8220;social&#8221; marketing.<\/p>\n<p>We offer a selection of video clips in support of LGBT. Watch <strong><a href=\"http:\/\/outloudmag.eu\/events\/item\/17-vse-liudi-raznie-eto-prikolno\" target=\"_blank\">>>><\/a><\/strong><\/p>\n<p><b>\u0410\u0432\u0442\u043e\u0440:<\/b> OUT LOUD<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most effective instruments to solve pressing society problems is social advertising: it transmits certain values and behavior models, implementation of which is important for the normal life of human and society. Social advertising \u2013 is the mean of communication oriented on getting attention to the most pressing society problems and its moral<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4292],"tags":[],"class_list":["post-18179","post","type-post","status-publish","format-standard","hentry","category-publications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social advertising to support LGBT: all people are different - \u0413\u0435\u0439-\u0430\u043b\u044c\u044f\u043d\u0441 \u0423\u043a\u0440\u0430\u0438\u043d\u0430<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/upogau.org\/eng\/inform\/publications\/ourview_160.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social advertising to support LGBT: all people are different - \u0413\u0435\u0439-\u0430\u043b\u044c\u044f\u043d\u0441 \u0423\u043a\u0440\u0430\u0438\u043d\u0430\" \/>\n<meta property=\"og:description\" content=\"One of the most effective instruments to solve pressing society problems is social advertising: it transmits certain values and behavior models, implementation of which is important for the normal life of human and society. Social advertising \u2013 is the mean of communication oriented on getting attention to the most pressing society problems and its moral\" \/>\n<meta property=\"og:url\" content=\"https:\/\/upogau.org\/eng\/inform\/publications\/ourview_160.html\" \/>\n<meta property=\"og:site_name\" content=\"\u0413\u0435\u0439-\u0430\u043b\u044c\u044f\u043d\u0441 \u0423\u043a\u0440\u0430\u0438\u043d\u0430\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GayAllianceUkraine\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-22T11:26:56+00:00\" \/>\n<meta name=\"author\" content=\"\u0413\u0435\u0439-\u0430\u043b\u044c\u044f\u043d\u0441 \u0423\u043a\u0440\u0430\u0438\u043d\u0430\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GayAllianceUkr\" \/>\n<meta name=\"twitter:site\" content=\"@GayAllianceUkr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0413\u0435\u0439-\u0430\u043b\u044c\u044f\u043d\u0441 \u0423\u043a\u0440\u0430\u0438\u043d\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/upogau.org\\\/eng\\\/inform\\\/publications\\\/ourview_160.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/upogau.org\\\/eng\\\/inform\\\/publications\\\/ourview_160.html\"},\"author\":{\"name\":\"\u0413\u0435\u0439-\u0430\u043b\u044c\u044f\u043d\u0441 \u0423\u043a\u0440\u0430\u0438\u043d\u0430\",\"@id\":\"https:\\\/\\\/upogau.org\\\/#\\\/schema\\\/person\\\/ccd2906aad35cfd2f0c45101dcff79e9\"},\"headline\":\"Social advertising to support LGBT: all people are different\",\"datePublished\":\"2013-07-22T11:26:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/upogau.org\\\/eng\\\/inform\\\/publications\\\/ourview_160.html\"},\"wordCount\":109,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/upogau.org\\\/#organization\"},\"articleSection\":[\"Publications\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/upogau.org\\\/eng\\\/inform\\\/publications\\\/ourview_160.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/upogau.org\\\/eng\\\/inform\\\/publications\\\/ourview_160.html\",\"url\":\"https:\\\/\\\/upogau.org\\\/eng\\\/inform\\\/publications\\\/ourview_160.html\",\"name\":\"Social advertising to support LGBT: all people are different - 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