One of the most effective instruments to solve pressing society problems is social advertising: it transmits certain values and behavior models, implementation of which is important for the normal life of human and society.
Social advertising – is the mean of communication oriented on getting attention to the most pressing society problems and its moral values; it is aimed at bringing up the social issues. The term “social advertising” applies only to the post-Soviet space. Worldwide it corresponds to the concept of “nonprofit” or “social” marketing.
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Автор: OUT LOUD
